Role:  
Campaign Strategy
Campaign Concept
Project Management
Project Producer

Creative Direction
Art Direction
Copy Writing
Photography

The situation:
ASICS had the ambition to launch their premium version of their legend and rising stars that features the same performance technologies with metallic details for a polished look. Premium products that have potential to create a bigger impact requires an effective creative concept that can penetrate the market. We created dynamic campaign visuals for ASICS Platinum Collection that had run lovers and fitness runners’ heads turning.